Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns

Item

Now from Kool, for low-tar smokers looking for taste. Kool Milds. The taste of extra coolness, with lowered tar too. Enjoy a cooler kind of mild.

Title

Now from Kool, for low-tar smokers looking for taste. Kool Milds. The taste of extra coolness, with lowered tar too. Enjoy a cooler kind of mild.

Description

Kool pack of cigarettes with green grass and trees surrounding a lake, with rainbow in background.

Creator

Kool

Publisher

Brown and Williamson Tobacco Company

Date

1972

Subject

Menthol, Refreshing, Taste, Outdoor

Source

Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020.

Contributor

This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No. HHSN276201100010C with the University of Massachusetts, Worcester.

Type

Magazine Advertisement

Rights

Images may be used for purposes of research, private study, or education. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.

Language

English

Format

Still image

Identifier

MS_6689703_131_080