Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns

Item

Lucky Strike Bridge favors

Title

Lucky Strike Bridge favors

Description

The figures of a Swiss man and a Scottish woman “can be utilized for luncheon place-cards and for bridge favors, and are offered in order to call attention to the merits of Lucky Strike Cigarettes.” The user was invited to place cigarettes through the two holes leading to the shoes to act as legs and to put a match in the hand to serve as a stick or sword. On the back was a place to tally bridge scores.

Subject

Promotions; Bridge

Creator

Lucky Strike

Source

Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020

Publisher

American Tobacco Company

Date

1930s

Contributor

This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No. HHSN276201100010C with the University of Massachusetts, Worcester.

Relation

Images may be used for purposes of research, private study, or education. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.

Format

Still image

Language

English

Type

Party favor

Identifier

MS_6689703_003_LS_place-cards