Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns

Item

Lucky Strike “Cream of the Crop” bridge hands

Title

Lucky Strike “Cream of the Crop” bridge hands

Description

The Lucky Strike “Cream of the Crop” advertising campaign featured actors, such as Douglas Fairbanks, Jr., and actresses in magazine ads. These two bridge hands, modeled on the magazine advertisements, are two of “a series of fifty hands arranged by Milton C. Work and packed in ‘Lucky Strike Fifties’.” Jean Harlow (1911-1937) is one of the actresses illustrated.

Subject

Promotions; Bridge

Creator

Lucky Strike

Source

Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020

Publisher

American Tobacco Company

Date

1930s

Contributor

This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No. HHSN276201100010C with the University of Massachusetts, Worcester.

Rights

Images may be used for purposes of research, private study, or education. The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.

Format

Still image

Language

English

Type

Party favor

Identifier

MS_6689703_003_LS_bridge-cards.jpg