Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns
According to JoeChemo.org, Joe Chemo, a spoof of Joe Camel, “was developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking. The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine.” The Joe Chemo campaign was adopted by in part by public health departments in Washington and Colorado, and the website continues to promote anti-smoking efforts through Joe Chemo.
"Developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking."
Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University. A finding aid describing the collection is available at http://hdl.handle.net/10079/fa/med.ms.0020.
This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No. HHSN276201100010C with the University of Massachusetts, Worcester.
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