Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns

Items

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  In smokers’ houses you find…Smoking is dangerous to health

  Shows the inside of a house, with children, parents and animals suffering from secondhand smoke.
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  Tobacco Facts Ruler

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  The Great Smoking Debate, The American Cancer Society vs. Mr. Butts

  The American Cancer Society issued this pamphlet on November 19, 1992, as part of the “Great American Smokeout” event that happened annually on the third Thursday in November. Garry Trudeau (Yale B.A., 1970, M.F.A. 1973) created Mr. Butts to personify the tobacco industry in his famous Doonesbury comic strip.
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  Thanks for Not Smoking

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  Joe Chemo

  According to JoeChemo.org, Joe Chemo, a spoof of Joe Camel, “was developed as an antismoking character by Scott Plous, a Wesleyan University psychology professor, after his father nearly died from smoking. The first image of Joe Chemo ran in the Winter, 1996, issue of Adbusters magazine.” The Joe Chemo campaign was adopted by in part by public health departments in Washington and Colorado, and the website continues to promote anti-smoking efforts through Joe Chemo.
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  Lucky Strike “Cream of the Crop” bridge hands

  The Lucky Strike “Cream of the Crop” advertising campaign featured actors, such as Douglas Fairbanks, Jr., and actresses in magazine ads. These two bridge hands, modeled on the magazine advertisements, are two of “a series of fifty hands arranged by Milton C. Work and packed in ‘Lucky Strike Fifties’.” Jean Harlow (1911-1937) is one of the actresses illustrated.
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  Lucky Strike Bridge favors

  The figures of a Swiss man and a Scottish woman “can be utilized for luncheon place-cards and for bridge favors, and are offered in order to call attention to the merits of Lucky Strike Cigarettes.” The user was invited to place cigarettes through the two holes leading to the shoes to act as legs and to put a match in the hand to serve as a stick or sword. On the back was a place to tally bridge scores.
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  Camel Cash Timeless Collectibles catalog, 1913-1998

  A Camel Cash catalog celebrating 85 years of Camel
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  Camel Cash

  Examples of Camel Cash, redeemed by smokers for Camel products that promoted the brand.
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  Forget about those other menthols. If we're not smoking Kool, we're not smoking cool.

  Athletic African-American men smoking Kools outside - looks like they are taking a break from a game of sports.
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  "It's Kool, or it's nowhere on coolness."

  African-American woman smoking a Kool cigarette in a park while playing guitar.
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  The longer you smoke, the more you'll like Kool longs....Kool longs are refreshing for all their length. Lady be cool.

  Single Kool long cigarette sitting on top of a pack of Kools, dark green background.
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  Get away from hot taste. Come up to Kool, with pure menthol, for the taste of extra coolness.

  Pack of Kool cigarettes with waterfall surrounded by trees in the background
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  Come where it's cool

  Pack of Kool cigarettes in front of new "Koolhouse" - foldable outdoor enclosure to keep cook inside. also Koolhouse offer.
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  If you don't like it hot, you'll like it Kool. 28 rick tobaccos and pure menthol give Kool the taste of extra coolness. Come all the way up to Kool.

  Kool packs in front of green trees and plants surrounding large waterfall
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  Kool Milds. The taste of extra coolness with lowered tar, too.

  Kool pack with rainbow leading into it, trees and hills in background
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  Now from Kool, for low-tar smokers looking for taste. Kool Milds. The taste of extra coolness, with lowered tar too. Enjoy a cooler kind of mild.

  Kool pack of cigarettes with green grass and trees surrounding a lake, with rainbow in background.
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  Dry is no way to smoke. Come all the way up to Kool. The only one with the taste of extra coolness.

  Pack of Kool cigarettes in front of mountains, lake and green tree branches
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  If your menthol doesn't make it, make your menthol Kool. Come all the way up to cool. The only one with the taste of extra coolness.

  Kool pack of cigarettes, transparent with waterfall in the background
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  Pure Menthol. In just the right amount. It gives KOOL that taste of extra coolness. Come all the way up to Kool

  Pack of Kool cigarettes that is transparent with mountains and lake behind it
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  Come all the way up to Kool, the one cigarette with extra coolness

  Kool pack of cigarettes that is transparent with the waterfall behind it
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  Extra coolness means better taste in a menthol cigarette. Come all the way up to Kool

  Kool pack of cigarettes in front of stream surrounded by trees and rocks
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  The taste of extra coolness is why no other menthol of any size has as many smokers as Kool Filter Kings. Come all the way up to Kool.

  Transparent Kool pack of cigarettes in front of waterfall surrounded by green trees
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  If you think all menthols taste alike, try the taste of extra coolness. Come all the way up to Kool

  Kool cigarette and pack - in the smoke of cigarette is image of waterfall
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  Looking for a taste that's never hot, never dry, always cool? Come all the way up to Kool

  Kool cigarette, in smoke of cigarette is picture of waterfall surrounded by green trees