Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns

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  • First premium quality cigarette

    Cigarettes, including a carton in Christmas packaging, against a background of a snowy winter scene

  • Smoke Chesterfield and be sure

    A pack of cigarettes and text assuring that Chesterfields are of the highest quality and made of the finest ingredients

  • United Air Lines

    Actor Dale Robertson on a plane takes cigarettes offered by stewardess Audrey Jones; additional testimonial from company Vice President Donald F. Magarrell that United Air Lines offers Chesterfields exclusively

  • The merriest Christmas any smoker can have

    A Christmas gift-wrapped carton of cigarettes hanging from a mantle

  • Make your next pack Chesterfield - Virginia Mayo

    Virginia Mayo, as featured in the film "Captain Horatio Hornblower"

  • Make 'em happy, treat 'em right

    The faces of Arthur Godfrey, Bing Crosby, Perry Como, and Bob Hope wearing Santa Claus hats and holly ties

  • ABC - Ruth Roman

    Ruth Roman with tennis racket, as featured in the film "Barricade;" additional testimonial from PGA golf champion Ben Hogan

  • ABC - Bing Crosby

    Bing Crosby on a horse ranch, as featured in the film "Riding High;" additional testimonial from tobacco farmer Don Watson

  • ABC - Cesar Romero

    Cesar Romero in nautical wear at a ship's wheel with sailboats in the background, as featured in the film "Once a Thief;" additional text presents tobacco farmer James H. Darden Jr. showing how to be your own tobacco expert

  • ABC - Paulette Goddard

    Paulette Goddard, as featured in the film "The Torch;" additional text presents tobacco farmer Claude S. Whitehead on how to be your own tobacco expert

  • ABC - Barbara Stanwyck

    Barbara Stanwyck as featured in the film "The File on Thelma Jordon;" additional testimonial from tobacco farmer Claud Pope

  • ABC - Glenn Ford

    Glenn Ford outdoors with a rifle as featured in the film "Mr. Soft Touch;" additional testimonial from tobacco farmer Herbert L. Lupo

  • ABC - Anne Baxter

    Anne Baxter, as featured in the film "You're My Everything;" additional testimonial by tobacco farmer Sam McLawhorn

  • ABC - Chesterfield's great lineup

    Two-page spread featuring Arthur Godfrey, Bing Crosby, and Perry Como

  • ABC - The top men in America's Sports

    Two-page spread featuring professional athletes Lou Bordreau, Ben Hogan, Joe DiMaggio, Jack Kramer, and Frankie Albert

  • ABC - Bob Hope

    Bob Hope, as featured in the film "Sorrowful Jones;" additional testimonial from tobacco farmer William P. Wiseman

  • ABC - Alexis Smith

    Alexis Smith, featured in the film "Montana;" additional testimonial from tobacco farmer L.E. Turnage

  • ABC - Dana Andrews

    Dana Andrews, featured in the film "No Minor Vices;" additional testimonial features tobacco farmer C.D. Allen

  • Always buy Chesterfield - sock 'em with a load of good cheer

    Arthur Godfrey, dressed up as Santa Claus, handing out cartons of cigarettes in Christmas packaging

  • ABC - Rosalind Russell

    Rosalind Russell, featured in the film "Velvet Touch;" additional testimonial from tobacco farmer William P. Wiseman

  • ABC - Tyrone Power

    Tyrone Power, featured in the film "Luck of the Irish;" additional text describes new factory being built

  • ABC - Susan Hayward

    Susan Hayward in scarlet dress with matching bonnet, gloves, and handbag for the movie "Tap Roots;" also features testimonial by P.V. Hardy, tobacco farmer

  • ABC - Gary Cooper

    Gary Cooper, wearing a fringed Western jacket for the movie "Unconquered"

  • ABC - Virginia Mayo

    Virginia Mayo, starring in "The Best Years of our Lives," seated with a crystal ball, dressed in featured Chesterfield Print fabric

  • ABC - James Stewart

    James Stewart, starring in the movie "Magic Town"